Malaysia-based Maybank is aiming to attract
half a million new credit card customers by the end of 2011 with a
new, two-for-one product: Maybankard 2 Cards.
Maybank is offering two credit cards – one
issued by American Express, the other by MasterCard – with a single
application.
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The offer is part of the bank’s strategy to
grow credit cards issuance by 20% by the end of June, although it
did not disclose how many cardholders were signed up with the bank
already.
The two-for-one credit card deal offers a
rewards programme, a 5% cashback at weekends and an interest rate
of 8.88% per year on outstanding balances.
Customers will have a choice of gold and
platinum cards and be able to use the bank’s online banking
channel.
Maybank will launch an advertising campaign in
2011 to promote the cards launch.
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