The new prepaid access account has, reportedly, been developed on the feedback of the account holders.
AmEx and Walmart’s Bluebird has been designed as a "substitute" for current accounts and offers capabilities such as deposits by smartphone and mobile bill pay and fee transparency. Bluebird also has no minimum balance requirements or monthly, annual or overdraft fees.
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Consumers can also link a current, savings, or debit card to the Bluebird account.
The account services will initially be offered across more than 4,000 Walmart stores.
Walmart US financial services vice president Daniel Eckert said Bluebird will allow consumers to "easily and safely move, manage, and spend their money".
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