Wells Fargo has announced plans to pilot a new digital banking platform dubbed Control Tower that will allow customers to monitor their digital journey.
Control Tower will offer users a unified view of consumers’ digital experience, helping them track where and when their payment information is shared whether it is third parties, mobile wallets, devices, or subscriptions.
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Customers will be able to control their digital journey using the platform’s on/off function.
The new platform will be trialled with the bank’s team members later in 2017, with a roll-out expected in the next year.
Wells Fargo president and CEO Tim Sloan said: “Customers currently have their payment information stored in numerous places online. If you lose a card or want to update a billing address, you’re expected to go on a journey of self-discovery to remember all the different places your financial information is stored, which can be time consuming and complex.
“Wells Fargo is re-imagining the future of personal finance to deliver an experience that is secure and convenient and provides customers a central hub for better control, simplicity and transparency.”
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By GlobalData
