Vision Blue has acquired fintech firm SamePage Group, a digital loan origination software platform developer.

The financial details of the SamePage acquisition were not disclosed. The deal builds on a successful partnership between the two companies.

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Recently, the two companies worked together to deliver a full lifecycle Loan Origination and Account Management System (LMS) for the Green Deal Finance Company (GDFC).

Established in 2017 in Cardiff, SamePage’s cloud-deployed loan origination platform helps financial institutions create lending products swiftly and cost-effectively.

The platform supports loan services throughout its entire lifecycle from quotation to application across all platforms.

Vision Blue managing director Colin Brown said: “Lenders are increasingly transitioning from cumbersome and inflexible legacy lending platforms to newly developed digital cloud-based solutions utilising current technologies and methodologies.

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“SamePage’s entirely digital application and loan management solution enables customers to quickly deploy and easily maintain their lending products and processes whilst adapting and meeting regulatory requirements.

“The addition of SamePage to the Vision Blue portfolio now sets a new benchmark for ease of use, flexibility and rapid deployment.”

The SamePage acquisition is forms part of Vision Blue’s strategy to deliver better lending solutions to UK and European markets.

The deal also provides the company with access to SamePage’s technology and financial expert team.

SamePage product director Robert Evans said: “We are delighted to be joining the Vision Blue team; doing so will enable us to strengthen our products, services and team while leveraging substantial business and technical resources already available within the group.

“Ultimately, we are all about delivering value to our customers and being part of Vision Blue significantly improves our ability to do just that.”

SamePage will continue to be based at Cardiff and work to expand their scope of business.