Major American banks including JPMorgan Chase and Citigroup are planning to ramp up credit card lending in order to boost revenues.
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The move comes after revenues from equities trading and FICC dipped following stringent capital regulation and near-zero interest rates.
The lenders are planning to utilize the customer’s increasing preference for online banking over the traditional branch banking to boost the sale of their credit-card products by marketing them heavily in social media and other internet platforms.
Bank of America and Citigroup now earn over 25% of their income from credit cards, after excluding businesses they are shedding. That is up from about 15% before the financial crisis, according to Reuters.
The banks’ decision to shift their focus from trading business to cards business was prominent after Citigroup reported more revenue from its card business than from its equities and bond trading last year.
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By GlobalDataEileen Serra, CEO for cards at JPMorgan told Reuters: "A lot of companies are getting back to marketing their products aggressively."
