UFS, a provider of technology solutions for community banks, has acquired Quest Analytics, a Pittsburgh-based financial services technology company.  

Financial terms of the deal remain undisclosed.  

With over 25 years of history, Quest Analytics has been utilising its banking expertise and technology solutions to improve sales and business performance for financial institutions.  

Its platform, which includes nine modules, offers customer success tools such as marketing, lead generation, and data analytics. 

The integration of Quest Analytics with UFS’s technology and service delivery offers banks access to a single partner for their customer engagement and operational needs.  

Quest Analytics president Karl Keller said: “Our team, originating from banking backgrounds, recognised the hurdles faced by bankers in customising generic CRM systems to suit the distinct requirements of financial institutions. Our mission was to develop tools and a banking engagement system enabling institutions to harness the potential of their data, enhance customer relationships and streamline the efficiency of bank staff.” 

UFS CEO Mike Tenpas stated: “The combination of Quest Analytics and the UFS Banking Applications suite will provide a deeply integrated and robust technology platform capable of redefining customer journeys and producing material financial benefits for our clients.  

“We are excited to welcome Karl Keller and his team to UFS.” 

UFS’s offerings span core banking solutions, managed IT, cybersecurity, and advisory services.  

Set up in 1991, UFS partners with more than 450 financial institutions across the US. 

Quest Analytics, established in 2001, focuses on aiding banks and credit unions to expand and increase profitability through technology and training.