Truist Financial has unveiled plans to establish 100 new insights-driven branches in the US over the next five years, as part of its multi-year investment.

It also plans to renovate more than 300 existing locations in areas such as Atlanta, Austin, Charlotte, Dallas, Miami, Orlando, Philadelphia, and Washington, D.C.

In addition to expanding its branch network, Truist aims to bolster its capacity to cater to mass affluent clients by recruiting more premier advisors in various markets.

The company also plans to repurpose its virtual sales centre to prioritise building relationships within this client segment.

Truist chairman and CEO Bill Rogers said: “This significant investment demonstrates Truist’s continued commitment to grow with our clients at every step of their financial journeys and strengthen market share in some of the most dynamic areas of the country.

“Our strong capital position and momentum enable us to invest confidently in our growth strategy and fulfill our purpose to inspire and build better lives and communities.”

Truist said it intends to leverage AI-driven analytics for personalised interactions, enhance fraud prevention measures, and increase the efficiency of digital tools.

It aims to facilitate nearly half a million monthly interactions through its AI-enhanced digital assistant, Truist Assist.

The company plans to deliver more than 550 million tailored financial insights annually through its Truist Insights platform.

Additional enhancements will include smarter appointment scheduling, a more intuitive account opening process, and improved consumer payment capabilities, the company noted.

Truist also plans to modernise its ATM network to provide tailored offers and multi-denominational withdrawals.

Truist chief consumer and small business banking officer Dontá Wilson said: “These investments accelerate our ability to provide clients with proactive, AI-driven digital insights and data-informed, tailored advice in our branches, including comprehensive financial planning personalised for premier banking clients.”

Headquartered in Charlotte, North Carolina, Truist Financial provides various financial services, including consumer and small business banking.