A new study into online banking
accessibility in the US has found that SunTrust and PNC have
overtaken previous market-leading peers Bank of America and Wells
Fargo in having the most user-friendly websites.
Other notable results from the study,
conducted by US web design consultancy Change Sciences Group,
included a bottom-placed ranking for online banking pioneer ING
Direct. All sites failed to answer at least one question that users
had over the course of the survey.
Go deeper with GlobalData
The report also found that 75 percent of sites
lack design elements that help users stay focused and ‘on track’,
with common criticisms of sites being that they failed to provide a
good first impression or made it difficult for users to add a
payee.
In the latter category, the three worst
performers were National City, BB&T and ING Direct.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
