Raiffeisen International has announced that its direct
banking subsidiary will be branded Zuno Bank and will go
online in Slovakia later this year, before rolling out the
new brand across other countries in Central and Eastern Europe
(CEE).
Raiffeisen already operates in Slovakia
through its 153-branch-strong Tatra Bank subsidiary, founded in
1990 and the country’s third-largest lender by assets.
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Raiffeisen
announced its plans to set up a direct bank in CEE in late 2009 to
“strengthen its retail deposit collection capability”
(see RBI 624).
While Raiffeisen’s seven main markets
within CEE vary enormously in terms of internet banking maturity,
only Slovakia at 24% and Slovenia at 21% come close to the European
Union average of 29% of individuals aged 16 to 74 banking
online.
“Zuno Bank will provide retail customers
with a new and very modern way of banking. This approach is
reflected both in its name and in a new visual identity, which we
will reveal later this year at the launch of our operations in
Slovakia,” said Herbert Stepic, CEO of Raiffeisen
International.
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