PNC, the fifth-largest US bank by deposits following its $5.6
billion purchase of National City last year, has extended its
Virtual Wallet money management and m-banking solution to the
student segment of the market, following a successful rollout of
the product last August (see RBI 597).
Aimed at what the bank calls “the next
generation of banking customers”, Virtual Wallet features a
calendar with ‘360 degree’ views of the account by day, week or
month and lets customers create bill reminders, check balances, see
past activities and future payments; it also includes three
separate accounts for spending, short-term saving and long-term
saving.
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According to PNC, Virtual Wallet has had
around 200 new customers opening an account every day since its
launch.
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