As of September, 54 of the largest 100 US
banks by deposits offer some form of mobile banking services.
Of the Top 100, 43% offer access via mobile
web, while 32% offer SMS banking and/or alerts and 32% offer apps,
according to a report from consultants First Annapolis.
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Apple’s operating platform remains the main
platform for launching application-based banking (28% of the top
100).
But financial institutions have realised the
importance of other operating system leaders, with 16% offering a
BlackBerry and 14% offering a Google Android application,
respectively.
Balance inquiries and transaction history are
standard, but new features have helped banks to differentiate
themselves.
For example, 17% offer GPS-enabled branch/ATM
locators, and 35% allow mobile bill payments.
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By GlobalDataThe report said that 23 of the largest 100
banks were expanding their app offerings with mobile remote deposit
capture, P-to-P payments, loyalty programmes and rewards management
and redemption.
