US-based M&T Bank has chosen Amperity platform, an AI-driven customer data cloud, to unify customer data across its operations.

This collaboration aims to enhance the bank’s customer data capabilities by building more comprehensive customer profiles and offering tailored banking experiences.

The partnership will enable M&T Bank to consolidate fragmented customer information, streamline data management, and deploy insights across various channels.

By leveraging Amperity’s platform, the bank seeks to gain a deeper understanding of customer needs, preferences, and behaviours, which is expected to lead to improved customer experiences at all touchpoints.

The implementation of Amperity is aligned with M&T Bank’s data-driven strategy, facilitating better integration of online and offline customer interactions.

M&T Bank Customer 360 Management director Kim Nupp said: “In today’s competitive banking landscape, understanding our customers across all business lines is essential.

“Amperity’s platform will enable us to further consolidate customer interactions into a unified view of the customer, helping to deliver more relevant, timely communications to meet our customers’ financial needs.”

This initiative is anticipated to support the bank’s growth through targeted service offerings and contribute to a more streamlined banking experience.

Amperity CEO Tony Owens said: “M&T Bank is setting the pace for customer-centric innovation in modern banking.

“With Amperity’s identity resolution at the core of their data strategy, they’ve built a modern foundation that gives them a complete view of each customer.

“This kind of transformation isn’t possible without solving identity first – and it’s what will separate the leaders from the rest as the industry moves into the next era of personalisation.”