Monitise, a UK-based mobile money solutions provider, has launched a new consumer alerting and engagement solution, Alerting+, for financial institutions.
With Alerting+, financial institutions can develop alerts from one-way notifications to two-way conversations, thus helping them reduce frauds, manage risks, enhance customer engagement and generate revenue.
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The tool also allows financial institutions to enhance enterprise-wide messaging with a range of capabilities such as multi-step conversational alerts, alert aggregation, omni-channel message delivery, alert authoring and cross channel consumer preference management.
Monetise Americas president, Lisa Stanton, said mobile is quickly becoming more than just another communication channel for financial institutions.
"Alerting+ creates new opportunities for FIs to connect with their customers and help them manage their money more effectively based on the immediacy and relevance of alerts," Stanton added.
Webster Bank senior vice president, Greg Jacobi, said mobile banking is quickly becoming a tool of mass empowerment and they want to reach their customers where they are, offering them vital communications about their bank account and finances.
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By GlobalData"Alerting+ gives us a unique ability to connect with our customers, beyond what any other alerting system can do, and communicate with them in real-time, developing two-way conversations that resolve critical account issues and help them manage their money more effectively," Jacobi added.
