The use of smartphones and tablets for banking operations, such as account opening and bank switch, has increased by almost 50% in the US, according to a new report by Andera.
Andera CEO, Charlie Kroll, said 24% of their customers’ online applicants are using smartphones and tablets to apply for new bank accounts.
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"That’s a 50% increase compared to a year ago and it reflects a broader trend," Kroll added.
Additionally, consumers are also using their mobile devices to establish new relationships and for buying new products.
Andera product management senior vice president, Ying Chen, said the data proves that Americans want to open accounts using their mobile devices but that does not mean that they are succeeding.
"It’s critical that institutions streamline data entry requirements and leverage native mobile features like cameras and touchscreens to make things easy," Chen added.
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By GlobalDataA report released by Celent on 10 January 2014 also indicated that around 20 million consumers used mobile remote deposit capture (RDC) service in 2013, compared to 10.9 million in 2012 and 2.2 million in 2011.
