KeyBank has selected Personetics’ Cognitive Banking platform, aimed at strengthening customer relationships and supporting clients in meeting their financial goals. 

The collaboration will see KeyBank implement Personetics’ “Engage”, a client-facing tool designed to provide personalised financial insights.  

The platform uses clients’ spending and savings data to deliver timely recommendations intended to help them manage their finances. 

KeyBank’s 2025 annual Financial Mobility Survey found rising levels of stress linked to economic uncertainty, with 51% of Gen Z respondents reporting they are working to improve their financial future. 

These findings align with Personetics’ Global Consumer Banking Survey, published in February, which reported that 70% of consumers are seeking more support from financial institutions in the form of actionable insights into their financial habits. 

KeyBank consumer digital head Emily Gessner said: “KeyBank’s mission is to help clients and communities thrive. A large part of that mission centres in helping clients move forward on their financial journeys and reach their financial goals. By leveraging Personetics’ platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.” 

Personetics CEO Udi Ziv said: “This partnership isn’t just about innovation—it’s about using intelligent technology to forge deeper human relationships between banks and the people they serve.”  

The follows a similar move in 2022, where BMO partnered Bank with Personetics to integrate an AI-powered savings solution into its mobile banking platform.  

In October 2024, Personetics reported the success of BMO’s Savings Amplifier, stating that tens of thousands of users had set more than 100,000 savings goals through the BMO Mobile app.