Imperial Bank and Arsenal Football Club are launching a co-branded debit card in Kenya and Uganda.
The bank is hoping to build on Arsenal’s fan base in Africa by offering incentives such as official merchandise and tickets to games at Emirates Stadium.
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Abdulmalek Janmohamed, group managing director at Imperial Bank, said: "We are excited about this partnership. Imperial Bank and Arsenal share similar values when it comes to integrity, financial sustainability and independence.
"We are also known for having the community at the heart of our business. This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences."
As part of the partnership deal, Arsenal Soccer School Coaches will run coaching clinics in Kenya and Uganda on behalf of Imperial Bank.
Vinai Venkatesham, head of global partnerships at Arsenal, said: "We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.
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By GlobalData"Imperial Bank is a well-known and trusted institutions that puts its customers, communities and social responsibility at the heart of everything it does. With a number of similarities between our two organisations we look forward to a long and successful partnership with Imperial Bank."
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