ICICI Bank, an India-based private sector lender, has rolled out its newest combo prepaid card in collaboration with the Uttar Pradesh State Road Transport Corporation (UPSRTC), as part of its strategy to offer a single solution for travelling and shopping.
Co-branded by UPSRTC, the ICICI Bank Combo Prepaid card offers dual benefits of a travel card as well as a shopping card.
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The pre-paid card can be used to purchase tickets for a UPSRTC bus or for buying paper passes for season tickets. Apart from this, the cardholders can also do hassle free shopping both online and stores, according to ICICI.
Additional features of the ICICI Bank Combo Prepaid Card included ease of travel on UPSRTC buses, wider acceptability at all Visa point of sale (POS) retail shops, malls and websites for cash-less shopping.
The card allows users to shop until balance is zero.
ICICI Bank executive director, Rajiv Sabharwal, said, "At ICICI Bank, we strongly believe in the ‘Khayal Aapka’ philosophy of keeping the needs of the customer as the focus of all our initiatives."
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By GlobalData"As part of our constant endeavour to bring new, innovative offerings to our customers, we are delighted to partner with UPSRTC to introduce this first-of-its-kind card in the country, in Uttar Pradesh.
"This card will give commuters of UPSRTC greater convenience and ease of travel. We are confident that this initiative will go a long way in setting new benchmarks for efficiency and help in increasing electronic payments in the country," Sabharwal added.
The ICICI Bank Combo Pre-paid card will be exclusively available at UPSRTC bus depots in Uttar Pradesh.
