Indian lender ICICI Bank has launched a new premium savings account called ‘The One’ for the upwardly-mobile salaried and self-employed customers.
Available in Magnum and Titanium variants, the service comes with a host of benefits, including insurance covers, wealth management and loan services.
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Premium savings account: Key services
The new service provides a free debit card and allows unlimited free transactions on all ATMs across India as well as free NEFT/ RTGS for online channels.
The customers can also avail locker services with up to 40% discount on annual rentals.
Additionally, it comes with term and group health insurance plans. The customers can avail cashless treatment at more than 3600 partner hospitals.
The premium savings account also offers a combination of lifestyle-based offerings.
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By GlobalDataFurthermore, ICICI Bank enables the customers to open a trading account and carries a 50% waiver on processing fee for new home loans. The customers can transfer their existing home loans to the new account without paying any processing fee.
ICICI Bank Retail Liabilities Group head Pranav Mishra said: “Our research has identified different customer sub-segments who require different product propositions.
“In line with this earlier in this fiscal, we had introduced new savings account offerings for senior citizens, working women and families.
“Now we are launching, ‘The One’ a premium savings account exclusively for upwardly-mobile male customers. Our research shows, this customer segment aspires to provide the best lifestyle to his family as well as secure their future against uncertainties.”
The customers can open the new account through any ICICI Bank branch.
