UK retail bank Halifax has registered almost 100% increase in the number of logins via mobile for its internet banking in March 2015.
The Halifax Digital Dashboard has shown that in March 2015, Halifax customers logged on to their bank accounts almost 40 million times using their mobile phone, compared to around 20 million in the same month in 2014.
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Two-thirds (64.6%) of the bank’s internet banking customers are reported to be using mobile devices to log-in, doubling the number of mobile banking sessions compared to 26.4% for a desktop and 9% for a tablet.
Additionally, a fifth (21%) of active online banking customers solely used their mobile for all their banking needs in the three months period ending in 31 March 2015.
Halifax head of digital Anita Hockin said: "Since launching our new mobile app last summer we have seen huge growth in the number of customers logging on via a mobile, so much so it is now clearly the most popular choice for active digital users, and shows a shift in the way people are choosing to do their banking.
"Whilst digital is becoming ever more popular, we have found that most of our customers use all of our channels, be it in branch, over the phone or as this latest data demonstrates on their mobile."
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By GlobalData
