HSBC’s UK-based online
subsidiary first direct has rolled out a mobile banking app for
Apple’s iPhone and iPod Touch devices.
The service will enable
customers to make payments and transfer money between accounts,
check account balances and view the last 20 account
transactions.
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According to first
direct, the service is the first banking app in the UK to allow
customers to make payments via their smartphone.
Matt Colebrook, CEO of first direct
said: “To steal a phrase, this changes everything. Again. This is
about our customers, we want them to be proud to say ‘I bank with
first direct’.
“It’s about making the banking experience
simpler and quicker, allowing our iPhone enabled customers to
access key features of our internet banking; whenever they want and
wherever they want.
“We chose to go with the iPhone first
because that’s where our customers are. Over the last 12 months,
the iPhone has grown to become the 6th largest source of
visitors to our website and whilst Android is growing rapidly, it’s
nowhere near the iPhone just yet.”
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By GlobalDataAt Retail
Banker International’s Fiserv-sponsored mobile banking round table
last year, Nick Staib, Senior Manager Digital Solutions,
HSBC, said that first direct’s m-banking service was “on the
way” and “it will be bigger and better” than
any rival offering currently on offer in the UK market.
Royal Bank of Scotland
and its England—based retail subsidiary NatWest rolled out an
iPhone-based m-banking service in 2008.
