Emirates NBD has selected Amazon Web Services’ (AWS) AI and machine learning services to drive personalised retail banking services.
The collaboration will see Emirates NBD leveraging AWS’ machine-learning service Amazon Personalize.
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The service will enable the lender to develop individualised recommendations supporting the launch of new retail banking applications.
One of the applications is a personal finance manager that predicts customer requirements and matches them with appropriate solution. The system uses an automated, self-learning system to deliver the personalised service.
The system also utilises Natural Language Processing technology to refine customer interaction with automated call centres.
To further improve the service, Emirates NBD will leverage cloud service Amazon Polly. It uses advanced deep learning technologies to convert written content into human-like speech further enhancing automated customer interactions.
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By GlobalDataFurthermore, Emirates NBD will utilise AWS’s image recognition and IoT solutions to better branch services.
Emirates NBD group head of Retail Banking & Wealth Management Suvo Sarkar said: “Our vision is to be the Middle East’s most innovative financial services organisation and to achieve this we have chosen to work with the world’s most innovative technology company, Amazon Web Services.
“Emirates NBD and Amazon share common values of innovation and customer centricity and we look forward to leveraging AWS’s technologies and innovation practices to make banking more easy and intuitive for our customers.”
The Middle-East banking group is also expected to utilise AWS data analytics, IoT and other advanced technologies to simplify and better banking services.
Last month, Emirates NBD launched WhatsApp banking services.
