US-based digital customer service provider Glia has bagged $78m in its Series C funding round to meet the growing demand of its services.

The funding round was led by existing investor Insight Partners, and Cooley advised Glia on the transaction.

The Series C funding brings the total amount raised by the company to date to $107m.

Its previous backers include Tola Capital, Temerity Capital, Grassy Creek and Wildcat Capital, in addition to Insight Partners.

Glia will use the fresh capital to scale its digital customer service business. It will invest in product development and look for strategic acquisitions.

Last year, the Covid-19 pandemic pushed businesses to adopt digital customer service channels, which allowed Glia to grow by over 150%.

Founded in 2012, the New York-based company serves as many as 150 financial institutions, fintechs and insurance firms globally.

Glia co-founder and CEO Dan Michaeli said: “Just as Zoom has transformed the way consumers communicate with colleagues, family, and friends, Digital Customer Service is changing the way businesses support and engage with customers.

“This capital will allow us to maintain our current momentum, helping businesses across the globe adopt the digital-first approach to customer service necessary to compete and build customer loyalty.”

Telecommunications company Interactive Intelligence founder and former CEO Don Brown also invested in Glia’s Series C round.

Brown said: “Many companies are still focused on moving antiquated, on-premises telephony systems to cloud contact centres that essentially offer the same functionality.

“Instead, businesses can leapfrog this process and move directly to a digital-first cloud approach by partnering with Glia.”

Insight Partners MD Lonne Jaffe said: “We are proud to expand our investment in Glia as the company continues to lead the evolution of Digital Customer Service for enterprises globally.

“Glia’s platform including CoBrowsing, video chat, and in-app messaging, provides the modern technology necessary for businesses to meet customers in their digital journeys and communicate through the customer’s channel of choice.”