Citibank has launched a new banking service in Hong Kong called, Citi Priority, to lure emerging affluent clients with assets under management of between HK$500,000 and HK$1.5m.
The new service offers a range of online services and financial tools including Citi Alerts, FX order watching, protection calculator, online market insight which provides the bank’s timely views on the investment markets.
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It will also offer products with as low as 0.2% brokerage fee for online stock trading, 20 bps discount for online FX trading, 40% discount for travel insurance, fee waiver for remittance through digital channels.
Emerging affluent customers will be provided with dedicated teller counter at selected branches and priority queue at 24-hour CitiPhone Banking.
Also, the new service will offer up to US$5,000 emergency cash, handling fee waiver for overseas ATM withdrawal, cross border account opening and global view of accounts.
Priscilla Ng, head of customer franchise, Citibank Global Consumer Banking, Hong Kong said, "We are pleased to introduce Citi Priority, an unmatched banking service with products that answer the financial and lifestyle needs of this group of aspirational and up-and-coming individuals.
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By GlobalData"Citi Priority does not only help these emerging affluent clients save on transactions through our digital banking channels, but also offers seamless banking services that give clients freedom and flexibility to decide how and when they want to interact with us."
