Pay360 by Capita has established a new partnership with leading payments services professionals PPRO, enabling them to offer merchants over 140 alternative payment methods (APMs), via a single integration.
Initially focused on Europe, New Zealand and Australia, the partnership will see eight new payment methods go live this quarter, to be followed by further releases of APMs operating in China and South America next year.
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The first APMs to be included are eps, iDEAL, giropay, Przelewy 24, Sofort, Bancontact and Trustpay, which predominantly operate in Europe, and Poli in New Zealand and Australia.
APMs – including real-time bank transfers, cash-enabled payments and direct debits – are preferred to card-based methods of payment in many parts of the world.
Pay360 said in a release that offering APMs not only improves the customer experience by offering more ways to pay, they also reduce the likelihood of a customer abandoning a purchase.
This in turn increases the chances of a successful payment, improving payment conversions and ultimately increasing sales. Offering a mix of payment options that are in line with country preferences helps to maximise sales.
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By GlobalDataStephen Ferry, managing director, Pay360, said: “Integrating with individual APMs can be time consuming and expensive. Our partnership with PPRO means we can offer our merchants quick and easy access to multiple global payment methods.
“This presents numerous benefits to merchants when considering an international payments strategy, such as faster speed to market, lower costs and a higher number of successful payment transactions. And for end-users, payment journeys will become more familiar, quicker and far more hassle-free.”
Simon Black, CEO, PPRO, said: “As the world moves closer to becoming a cashless society, consumers will expect ever more options in the way they choose to pay. The partnership will provide both Pay360’s merchants and their customers with a wide variety of payment methods and make customer journeys much easier.”
Capita launched Pay360 in April 2015, enabling small and medium sized enterprises to take card payments via multiple channels such as online, face-to-face, phone, mobile, Chip and PIN, smartphone and tablets.
Capita enhanced its payments capability with the acquisition of the online payments business of PayPoint in January 2016.
