Spain’s Caixabank and Salesforce are teaming up to drive forward the digital transformation of banking services.
In particular, Caixabank and Salesforce will study how technological innovation allows for a better understanding of customers’ needs.
In addition, CaixaBank will implement cutting-edge CRM technologies to enable employees to optimise the customer user experience.
Moreover, the agreement establishes Salesforce’s participation with the “la Caixa” Banking Foundation.
This runs aid programmes for disadvantaged groups to support access to the labour market. And Caixabank will join the Salesforce Financial Services Cloud Design Partner Program.
Consequently the bank will be able to experiment with new ways of engaging with banking customers.
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By GlobalDataCaixabank serves 15.6 million customers in Spain and Portugal. Specifically, Caixabank has the largest base of digital customers in Spain (6.3 million). Recent examples of Caixabank’s deserved reputation for digital innovation include launching the world’s first facial recognition ATM.
The CaixaBank data infrastructure stores more than 900 terabytes of information. It is able to handle over 14,000 transactions per second during peak hours. Furthermore, the team of data scientists from CaixaBank Business Intelligence have enabled the company to become a leader in the application of predictive models based on machine learning, artificial intelligence and big data techniques.
Caixabank 2019 fiscal YTD: strong metrics
For the first nine months of the current fiscal Caixabank earnings are up 10.4% to €1.95bn. Deposits are up 6.3% for the year to date to €381.1bn. Gross loans and advances are ahead by 1.4% y-o-y to €227.9bn.
Caixabank is delivering upon its 2019-2021 Strategic Plan. For example, the Caixabank urban branch network transformation programme is picking up pace. The bank has now opened 416 Store branches of the 600 planned openings. The bank also reports strong market share gains in key product sectors. In Spain it now enjoys a market share of 27.4% for direct payroll deposits. Its market share for long-term savings is up to 22%.
