CaixaBank, a Spanish financial institution, has launched a facebook app that allows users to access their bank accounts and perform transactions via the social network.
Customers who sign up to the free service will be able to check account balances and make small payments through their Facebook profile.
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Users will also be able to choose photographs from their profile to design a new bank credit or debit card.
To log in users will have to enter their Linea Abierta – the bank’s online services platform – username and password each time the service is opened, either through their personal Facebook page or through the bank’s Facebook profile.
CaixaBank added that the service was located in a fully secure and private environment that could only be opened by each customers and that Facebook would not have access to any personal or bank information.
This service is the first of its kind to be launched in Europe.
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By GlobalDataHowever, First National Bank (FNB) of South Africa launched its Facebook banking app in July 2012 and India’s ICICI Bank launched, in December 2013, its ‘Pocket’ apps, which enables account holders to make small payments on the social network. The service has been downloaded over 10,000 times.
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