South Korea’s Busan Bank has selected IBM to create a set of customized mobile apps to improve employee productivity and decision making to improve the customer experience.
IBM MobileFirst application development portfolio will create a secure platform that will enable developers to create apps for multiple devices.
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IBM claims that its new solutions will allow the bank’s employees to rapidly on-board new customers and complete transactions from the field.
Specifically, the new apps will enable Busan Bank’s employees to streamline customer on-boarding processes by creating a collaborative, consultative experience that blends customers’ personal financial goals with available banking products.
Oh Nam Hwan, chief information officer at Busan Bank, said: "With IBM, our investments in mobile are helping to create a more rewarding professional work environment for our employees that not only increases job satisfaction, but also creates new touch points with customers for more valuable, interactive relationships."
