Germany’s retail banking market is
set for profound change following Deutsche Post’s announcement that
it wants to sell its 50 percent stake in the largest retail player,
Deutsche Postbank.
Whatever the outcome, however, the
country’s retail banking market will remain dominated by its
co-operative and savings banks. Germany looks set to have a
retail banking ‘national champion’ as Deutsche Postbank,
Commerzbank and Allianz’s Dresdner discuss merging some or all of
their respective retail banking arms together.
Combining Deutsche Postbank with Allianz’s
Dresdner Bank and Commerzbank would create Germany’s largest
consumer bank. The deals, catalysed by Deutsche Post’s decision to
sell its 50 percent stake in Postbank, come at a time when Citi has
said it is also looking to sell its German operation, with Deutsche
Bank being touted as a possible bidder.
The group would have at
least 2,750 branches – thousands more if post office branches were
included (see bar chart left) – and more than 20 million
clients, compared with Deutsche Bank’s 987 branches and 9.7 million
customers.
Deutsche Bank, long looking to increase
its underweight retail business, could also make a play for
Deutsche Postbank, currently the country’s largest retail bank
outside of the collective might of the Sparkassen savings
banks. French co-operative Credit Mutuel, Deutsche Bank and
Commerzbank continue to be linked with the German arm of Citi,
which has 340 branches and around 3.2 million clients. Analyst
estimations suggest it may sell for up to €5 billion ($7.74
billion).
Given the opportunities present in the
underserved German consumer finance and retail banking market, the
lack of foreign bids for both Deutsche Postbank and Citi’s German
arm is surprising – though potential bidders may have been put off
by the dominance of the country’s savings banks and co-operatives
in the retail banking market.

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By GlobalDataAny mergers between the commercial banks
will bring much-needed consolidation to a fractured German banking
market, an industry of around 2,000 banks. Germany’s three-pillar
system, which consists of private sector banks, state-owned
regional banks (Landesbanken), and local savings banks
(Sparkassen) and co-operatives, has made it hard for
private sector banks to gain any scale or market share.
Little room for manoeuvre
Co-operatives make up between 20 to 25 percent of the
retail banking market, and the Sparkassen, which are small
savings banks, have a 40 to 50 percent market share. This leaves
little room for manoeuvre for Germany’s big commercial players:
Deutsche Bank, Commerzbank and Allianz’s Dresdner Bank. And it
makes Deutsche Postbank’s market share of 9 percent seem all the
more valuable.
The Sparkassen’s hold on the
retail market is, if anything, getter stronger.
In March, the influential German Savings
Banks Association reported that for 2007, the Sparkassen
recorded net interest income of €20.9 billion, some €1.4 billion
down from 2006 due to tough interest-rate competition. Net
commissions increased by 3.6 percent to €6.2 billion, however, as
savings banks exploited their roots focusing on sales and financial
advice.
Moreover, Germany’s 446 savings banks
reported record growth in the sales of investment products, up from
€9.3 billion in 2005 to €23.4 billion in 2007. Customer deposits
increased by €20.8 billion to €717.4 billion, the highest growth
rate over the past five years; net sales of securities tripled to
€9.2 billion; and the total volume of consumer credits granted by
savings banks to private customers amounted to €62.7 billion.
“The success in the market… showed once
again that, due to their broad range of products, savings banks are
able to provide their customers with personalised solutions in all
matters of finance,” stated Heinrich Haasis, president of the
German Savings Banks Association, back in March. The savings banks
recently introduced a car financing service exclusively online: by
the end of 2008, the portal is expected to become one of the top
three car exchanges on the internet.
Non-traditional channels
Foreign banking groups which have managed
to profitably penetrate Germany have done so largely by
non-traditional, non-branch-based channels: Santander has built a
very successful consumer finance operation while ING remains the
most active non-German retail banking entity through ING
Direct.
In May, Dresdner announced it was rolling
out a wide-ranging direct banking service in its domestic market
with the aim of growing its online customer numbers by 50 percent
to three million within the next three years – and has the
six-million-strong German customer base of ING Direct firmly in its
sights (see RBI 592). Dresdner
says it can attract clients from the likes of ING Direct by
leveraging both Allianz and Dresdner’s physical networks to offer
face-to-face advice, combining the accessibility of the online
channel with Allianz’s 10,000 sales outlets and Dresdner’s 900
branches.
Record figures
Deutsche Postbank announced a set of
record figures for 2007, with profit topping the €1 billion mark
for the first time (up 6.7 percent). In its retail banking segment,
net income was €944 million, up 2.2 percent from the previous year.
It launched a branch revamp at the end of 2007, focused on better
branch design and footprint, better product choice and better
customer communication, all with a view to increase cross-sell
ratios (see RBI 582).
In the first three months of 2008,
Postbank’s profit before tax fell by 25.2 percent year-on-year to
€166 million as a result, said the bank, of the wider, global
turbulent market environment. But in the quarter, Postbank
increased the number of free checking accounts sold by 133,000 or
13.7 percent. The strategic focus on Postbank’s savings business,
which was announced in late 2007, also “started to bear fruit”,
said the bank: the volume of traditional savings deposits increased
by around €0.5 billion to total €44.4 billion.
Commerzbank’s retail division made a
profit of €401 million in 2007, after a loss of €122 million in
2006 because of a one-off expense from integrating Eurohypo, the
commercial and real estate bank it bought in 2005. The €4.5 billion
purchase of Eurohypo helped Commerzbank, which now has around 850
branches and 3.9 million retail customers, to successfully turn its
business around after tumbling to near-collapse in 2003 after being
hit by record-breaking investment losses of €2.3 billion.
Underscoring Germany’s close-knit banking
industry, Eurohypo itself was formed in 2002 by a merger of the
mortgage operations of Commerzbank, Dresdner and Deutsche Bank. In
a relatively short time, it turned itself into a profitable
business helped in part by teaming up with Citigroup and GMAC
Commercial Mortgage to process out bad loans.
Consumer attitudes to Germany’s
banks
In mid-June, Dresdner Bank published
commissioned research on German consumer attitudes to the country’s
banking market. Some of the conclusions, drawn from 1,014 people,
included: 80 percent expect banking services to be “comprehensive”
but low-cost or free-of-charge; 83 percent want financial advice;
70 percent convenient locations; and 67 percent want a familiar,
consistent contact person.
Asked about market consolidation, about 60
percent said they believed “strong, independent banks serve as
guarantors for economic growth” in Germany and for good, low-cost,
reliable products for clients. But 49 percent said they were also
skeptical about bank mergers, with concerns about branch closures
and layoffs top of the list.
RBI DEALWATCH RBI DealWatch tracks global financial services mergers and acquisitions, privatisations and demutualisations, flotations, divestments, share stakes, strategic alliances and joint ventures. |
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Country |
Participants |
Type/value |
Description |
EUROPE, MIDDLE EAST, AFRICA |
|||
Germany | Deutsche Postbank, Allianz, Deutsche Bank, Commerzbank |
Possible merger |
Deutsche Post, the German postal |
Germany | Landesbanken |
Industry-wide |
The German government’s independent panel of economic advisers has advocated privatising the country’s public sector Landesbanken.”The Landesbanken are not only affected to a special degree by the [US ] crisis, they also show low profitability and pursue business models that often are not very sustainable,” the advisory panel said. It argued that a “fundamental reform” of the banks is necessary, and that all the Landesbanken should be privatised so that less than 25 percent of their shares remain in public hands. At present, the banks are owned by a combination of municipal and state authorities and local savings banks. The advisory panel said that public holdings should be sold “without restrictions,” but added that local savings banks could be allowed a priority purchase option. |
Germany |
Citibank Privatkunden, |
Possible sale |
Spain’s largest banking group, Santander, is no longer interested in acquiring Citi’s German retail operations, according to a report by Spanish newswire Europa Press.”We looked at it, but we’re not going to buy it,” Santander chairman Emilio Botin was quoted as saying. French co-operative Credit Mutuel, Deutsche Bank and Commerzbank continue to be linked with the German arm of Citi (see Beware the Sparkassen). |
Germany |
Erste, Bayern |
Denial of bid rumours |
According to a report by the Austrian |
Poland | GE Money, Bank BPH |
Acquisition |
Poland’s Financial Supervision |
UK |
Bradford & Bingley, |
Stake purchase |
US private equity group Texas Pacific |
Iceland |
Kaupthing, Reykjavik |
Possible merger |
Kaupthing, Iceland’s largest banking |
Italy |
Intesa Sanpaolo |
Possible sale of |
According to a report by Italian newspaper Il Sole 24 Ore, Intesa Sanpaolo intends to sell its Neos consumer credit division as part of a planned rationalisation of its consumer credit operations. While not mentioning the Neos business unit by name, Intesa Sanpaolo chief executive Corrado Passera said in early June: “We have always maintained we need to rationalise our consumer credit operations. It’s part of our plan.” The bank is also keen to resolve a dispute over the ownership of Findomestic, the joint-owned consumer credit venture between Intesa’s CR Firenze unit and BNP Paribas. According to analysts, Neos could be valued at around €200 million to €400 million ($310 million to $620 million) and 50 percent of Findomestic at about €1.1 billion. |
UK |
Royal Bank of |
Sale of nonretail banking |
Following its successful £12 billion |
UK | Barclays |
Capital raising |
Barclays, the UK ’s third-largest |
UK |
Royal Bank of Scotland |
Insurance selloff |
RBS has put its UK insurance |
Slovenia |
Nova Ljubljanska Banka |
Flotation |
The Slovenian government has confirmed |
Turkey |
ING , Oyak Emeklilik |
Acquisition |
ING is buying 100 percent of the shares in the pension fund Oyak Emeklilik for €110 million to gain a foothold in the growing Turkish pension market, a deal which provides further impetus to its recently acquired retail banking operations in the country (see RBI 586). Oyak Emeklilik, which will be re-branded under the ING brand within the first year after the closing of the transaction, has over 150,000 customers and distributes its products both through a network of independent agents and ING Bank Turkey (formerly Oyak Bank). |
Rwanda |
Rabobank, Banque |
Acquisition |
Dutch co-operative Rabobank’s Rabo |
THE AMERICAS |
|||
US |
MetLife Bank, First Tennessee Bank |
Purchase of business unit |
MetLife Bank, the retail banking unit |
US |
Bank of America, BNP Paribas |
Sale of business |
Bank of America has agreed to sell its |
US |
Société Générale, Rockefeller Services |
Stake purchase |
Société Générale (SocGen) has agreed a |
US |
Keycorp |
Capital raising |
Ohio-based Keycorp has raised $1.65 |
US |
Bank Hapoalim, NuVerse Advisors |
Acquisition |
Israel’s Bank Hapoalim has agreed to |
US |
PFF Bancorp, FBOP |
Acquisition |
Californian-based PFF Bancorp is to be |
ASIA-PACIFIC | |||
China |
China Construction |
Stake purchase |
Bank of America (BofA) has exercised |
China |
China Merchants Bank, |
Stake purchase |
China Merchants Bank (CM B), the |
China |
Everbright |
Initial public offering |
China’s Everbright Bank has confirmed |
Australia |
GE , Wizard |
Possible sale of mortgage business |
GE is considering a possible sale, |
Japan |
Shinsei Bank, GE |
Possible sale of consumer |
Shinsei Bank is reportedly set to |
Asia-Pacific | BBVA |
Mergers plans |
Spain’s BBVA , which recently doubled its stake in China’s CITIC Bank (see RBI 593), wants to increase its presence in Asia with deals in India and elsewhere, chairman Francisco Gonzalez has stated. |
Source: RBI |