The US subsidiary of BBVA, Spain’s
second-largest bank, has kicked off an advertising campaign to
celebrate completion of its rebranding exercise and to promote the
new BBVA Compass moniker.
The rebranding exercise began in November last
year, since when the bank has busily transformed the look and feel
of its compass.com website, (rechristened bbvacompass.com) as well
as replacing customers’ bank cards with the new name, and changed
the signage at its 578 branches and 734 ATMs based in the Sunbelt
region.
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Despite the difficult economic environment,
BBVA Compass has reported results in the past year which have
outperformed its peers, both in earnings and in business
volumes.
Its growth was above the average for US Top-50
bank, according to BBVA, ending the first quarter with total loans
of €32.7 billion ($45.2 billion), up 8.3 percent, and deposits up
by 19 percent to €27 billion.
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