Bank of America is enhancing its digital channels to provide customers with new, interactive ways to use it mobile banking app. Bank of America is also updating its online channel, including its Business Advantage and Spanish-language versions, with a new look home page, providing customers with what it calls a personalised and more engaging experience.
“We continue to deliver new solutions based upon our customers’ life priorities,” says Michelle Moore, head of digital banking at Bank of America.
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“With 24 million mobile customers and growing, we’re developing interactive ways customers can use the app and personalise it to help simplify their financial lives.”
The latest mobile and online updates include:
Bank by Appointment enhancements
As many consumers prioritise finances in the New Year, Bank of America is prepared to help its customers keep their goals on track. BofA’s Bank by Appointment feature has been updated to enable mobile and online customers to schedule appointments in real-time with notaries, relationship bankers and managers, or specialists for everyday banking, investment, retirement, home loan and small business needs.
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By GlobalDataThe new feature also enables greater personalisation as customers can now choose from an expanded selection of investment topics to discuss with a specialist.
Express checking account application
With nearly one-quarter of all accounts opened digitally, Bank of America has introduced a new streamlined process for customers to apply for a current account securely within the app. The enhanced, single-page design populates customer information into the application, simplifying the process.
Redesigned homepage
Bank of America’s redesigned online platform features a more modern look and feel, and is optimised to provide easy usage, no matter the device used to access it.
BankAmeriDeals has gone interactive with the aim of offering customers fun and engaging ways to earn cash while shopping. Now, BankAmeriDeals coins are collected when users redeem their available BankAmeriDeals, which provide up to 15% cash back deals when making purchases at selected retailers with their Bank of America debit and credit cards.
By collecting BankAmeriDeals coins users can earn more than $100 extra cash back every year on top of what they already earned with BankAmeriDeals. The new feature will be rolled out to customers through early 2018.
During the third quarter of 2017, mobile banking customers logged into their Bank of America accounts over a billion times, or approximately 49 times per user. During that same period, customers made more than 32 million mobile bill payments.
BofA customers also used their mobile devices to deposit more than 330,000 cheques daily and redeemed over 1.2 million credit card cash and travel rewards.
Bank of America’s mobile channel has witnessed a 38% rise in sales in the past year as more customers use the mobile channel to open new accounts.
As of October 2017, 2.5 million active monthly users are making more than 5 million Zelle transactions per month, totaling $1.5bn.
