Axis Bank, the third-largest private
sector bank in India, has launched AxisDirect, an online trading
platform, representing the bank’s debut in online
broking.
AxisDirect will offer
multiple options to clients for trading in cash, derivatives and
IPO segments.
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The website at http://www.axisdirect.in/ will
feature independent research, stock information and analysis
tools.
Axis teamed up with
Indian-headquartered IT vendor Tata to develop the online
platform.
N Chandrasekaran, CEO
and MD, Tata Consultancy Services said, “TCS is extremely happy to
partner with Axis Group in launching this latest online broking
initiative. What we have been able to do is to bring together the
collective knowledge of TCS and Axis Bank in the capital market
space as well as latest technologies to give a very unique
experience to customers.”
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