Indian private sector lender Axis Bank has launched a premium service targeted at high net worth individuals (HNWIs).
The new service, dubbed Burgundy, will offer personalised services as well as wealth management solutions for affluent customers.
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Customers using Burgundy will be offered a certified & dedicated Burgundy relationship manager supported by a team of domain experts, a Burgundy world debit card with higher limits, insurance protection and lifestyle benefits on dining, entertainment and more.
Burgundy customers will also get access to a complimentary personalized multi-currency forex card having an option to load up to 12 currencies and providing preferential exchange rates.
The service will also offer integrated wealth management solutions for various asset classes such as equity, fixed income and alternates, referential lending and finance solutions for personal and business needs, customized business solutions for business and capital raising needs, as well as preferential services and rates.
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By GlobalData
