European fintech Auriga has introduced WinWebServer (WWS) AI module to enable banks to leverage existing data in order to boost customer experience.
The WWS AI module is available as an integral component of the company’s omnichannel banking software suite.
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It can be integrated with legacy solutions to assist financial institutions in potentiating data and accelerate strategic business decisions. The step can also help the banks in automating internal processes and reducing errors.
The solution utilises machine learning algorithms and time series analysis to assess transaction data and predict cash withdrawal/ deposit trends.
It can help in optimising cash flows in bank branches, cashpoints and vaults considering peak periods, holidays and other factors.
Furthermore, it uses Bayesian algorithms and logistic regression to predict churn rate and customer satisfaction levels.
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By GlobalDataAuriga senior vice-president of Sales Niccolò Garzelli said: “Auriga’s latest technology allows interactions with all the bank’s touch points and cash points to produce valuable data sets on potential and current customers, which can be used to collect more detailed information on their satisfaction, behaviour, and concerns – thus enabling banks to create more bespoke customer journeys.
“WWS AI therefore systematically helps with the collection, analysis, and classification of data and in turn provides additional insights that can be fed into the systems involved with digital signage, file management at the counter, and booking confirmations.”
Auriga specialises in delivering software solutions for banking and payments industries. Headquartered in Italy, the company has offices in France, Germany and the UK.
