American technology giant IBM and software companies Adobe and Red Hat have joined forces to accelerate the digital transformation of financial institutions.
Under this strategic partnership, the companies will strengthen real-time data security and enable regulated industries to deliver personalised customer experiences.
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The partners will mainly focus on the banking industry as they undergo digital transformation and move their operations to the cloud.
They will make marketing software easier to use for banks that are strictly regulated on how they use customer data.
Adobe, IBM and Red Hat intend to help firms ensure that their customer demands are met without compromising on security.
As a part of the agreement, Adobe Experience Cloud will run on Red Hat’s OpenShift software, IBM Cloud for Financial Services, and data-driven IBM iX design solution.
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By GlobalDataThese solutions will leverage customer data to help clients offer personalised experiences to customers while meeting security and regulatory requirements.
IBM Global Markets SVP Bridget Kralingen said: “The reality is that today, businesses across industries are operating in an experience-first world.
“Bringing Adobe’s marketing expertise, IBM’s industry domain knowledge and the open innovation of Red Hat – will give clients the confidence to use their data for new competitive advantage.”
Adobe EVP and general manager of digital experience Anil Chakravarthy said: “We are excited to partner with IBM and Red Hat to enable companies in regulated industries to use real-time customer data to securely deliver experiences across any digital touchpoints, at scale and compliant with regulations.”
Red Hat SVP of cloud platforms Ashesh Badani said: “Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centres or across multiple public clouds.”
