The Abu Dhabi Commercial Bank Group (ADCB) has launched its services in Egypt to expands it international footprint.
ADCB will replace the trademark of Union National Bank (UNB) in Egypt, following the merger of the two banks with Al-Hilal Bank in the UAE.
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Following the merger with UNB and acquiring Al-Hilal Bank, ADCB aims to enhance its customer experience.
ADCB is said to be the third biggest bank in UAE and the fifth biggest entity in the Gulf, with AED405bn ($110bn) in total assets.
ACDB Egypt managing director and CEO Ihab Al-Swireky said: “ADCB is expected to play a critical role in the Egyptian market, as we intend to extend unprecedented and innovative banking services to clients built on an ambitious plan that targets expanding through establishing new branches to reach the targeted clients.
“The bank’s strategy is focused on five basic axes, which are achieving growth by taking advantage of the opportunities available in the local markets, sustainability through developing the deposit base, achieving the highest levels of quality and efficiency in all of our financial products and banking services, and dealing with any risks that we might face.”
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By GlobalDataTo manage these risks, the lender will attract, develop and retain talent from its staff, as part of its growth strategy.
ADCB Egypt will also focus on adding and implementing new services and branches to improve its customer base through the group’s network in the Arab region.
ADCB has already extended new products in the Egyptian market such as new payment solutions, wealth management programmes and concierge services, in addition to accounting services.
