At this exclusive event, you will hear best practices for leveraging mobile devices in customer-facing transactions and how to drive customer loyalty and improve the customer experience from the leading capture experts in the financial services industry.
On 20 February 2014, Kofax, in association with Timetric held a webinar on mobile customer engagement. The session brought to light the opportunity banks have in developing a mobile self-service product strategy to enhance convenience and empower customers in banking processes.
The rise in mobile penetration in Asia has certainly imposed a need for banks to embrace mobile platforms into their service model. Meghna Mukerjee, Retail Banker International’s Asia Analyst highlighted that “estimates in 2012 showed as much as 8.5% growth in non-cash payments transactions and our love for mobile devices will only push this trend further. The concept of using mobile devices as a financial tool is definitely moving into the mainstream particularly in Asia. ”
Keeping pace with these changes to customer behavior, US-based software provider Kofax places a key focus on developing mobile capabilities to bring accessibility to banking services to the modern-day customer. Diane Morgan, senior business development manager, mobile, at Kofax highlighted the priority for today’s institutions to adopt their channel strategy towards more mobile engagement with customers.
Kofax® plc (LSE: KFX) is a leading provider of smart process applications for the business critical First Mile of customer interactions. These begin with an organizations systems of engagement, which generate real time, information intensive communications from customers, and provide an essential connection to their systems of record, which are typically large scale, rigid enterprise applications and repositories not easily adapted to more contemporary technology. Success in the First Mile can dramatically improve an organizations customer experience and greatly reduce operating costs, thus driving increased competitiveness, growth and profitability. Kofax software and solutions provide a rapid return on investment to more than 20,000 customers in banking, insurance, government, healthcare, business process outsourcing and other markets. Kofax delivers these through its own sales and service organization, and a global network of more than 800 authorized partners in more than 75 countries throughout the Americas, EMEA and Asia Pacific. For more information, visit kofax.com.