The global banking & payments industry experienced a 4% rise in social media posts on personalization in Q1 2023 compared with the previous quarter, with the highest share accounted for HSBC, according to GlobalData’s analysis of social media posts. GlobalData’s Personalization in Banking – Thematic Research report identifies key themes, priority application areas and technology leading financial service providers associated with personalization in banking theme. Buy the report here.
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Notably, cryptocurrencies was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of blockchain and financial wellness, according to GlobalData.
Of the 50 leading companies in the banking & payments industry, HSBC had the most mentions of personalization in Q1 2023. GlobalData identified 638 personalization-related posts in the industry's social media activity - 0.05% of all posts - and an increase of 4% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Personalization in Banking – Thematic Research buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
