The global banking & payments industry experienced a 6% drop in social media posts on mobile payments in Q1 2023 compared with the previous quarter, with the highest share accounted for Apple Pay, according to GlobalData’s analysis of social media posts. GlobalData’s Mobile Payments – Thematic Research report explains the impact of mobile payments on the broader payments sector by identifying key trends such as open banking, the leading companies and providing a comprehensive market overview for mobile payments. Buy the report here.
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Notably, cryptocurrencies was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of blockchain and financial wellness, according to GlobalData.
Of the 50 leading companies in the banking & payments industry, Apple Pay had the most mentions of mobile payments in Q1 2023. GlobalData identified 3,821 mobile payments-related posts in the industry's social media activity - 0.28% of all posts - and a decrease of 6% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Mobile Payments - Thematic Research buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
