Emirates NBD has launched a new digital bank, known as Liv., aimed at millennial customers.

Launch of the mobile app forms part of the bank’s AED500m investment directed at digital innovation and multichannel transformation over the next three years.

Users of the new service will be able to open their bank accounts instantly from their smartphones by scanning their Emirates ID card. Customers will also receive a Liv. debit card for making cash withdrawals and online shopping.

The new offering includes a range of features that will display a curated daily feed of events and selected deals, as well as offer insights on users’ transactional history and spending patterns.

Emirates NBD senior executive vice president and group head of retail banking and wealth management Suvo Sarkar said: “Liv. offers customers a unique experience that will allow them to access the finest lifestyle opportunities while enabling them to better manage their finances. Liv. aspires to be more than a bank for the millennial customer – one that will inform, advise and be their digital buddy and wingman.”

The beta version of the app will be rolled out to select customers on the Android platform next week, and later on iOS. Plans are also on to launch the brand in other markets as well.

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Liv. head Jayash Patel said: “Imagined, designed and developed by a team of millennials, Liv. combines the seemingly incongruent modules of banking and lifestyle to offer a fun, social and intelligent banking experience for a self-reliant and digital native generation. We hope to build a dynamic brand that will resonate with the values and aspirations of like-minded customers and capture their hearts.”