All articles by Patrick Brusnahan
Patrick Brusnahan
Patrick is the editor of Private Banker International and Life Insurance International. You can reach him at patrick.brusnahan@verdict.co.uk
Lloyds axes a further 1,340 jobs
Lloyds Banking Group (LBG) has announced a further reduction of 1,340 jobs, mainly aimed at branch staff, as part of an ongoing programme from the banks chief executive, Antonio Horta-Osorio.
Lloyds retail sale abandoned
The UK government has shelved its plans of a major retails share offer of the 9% of Lloyds Bank it still owns.
How do you turn customers into followers?
Banks are still trying to crack the social media code. As the market continues its steady rise in popularity and relevance, banks are eager to exploit this direct avenue to their customers. However, it is not necessarily the easiest road. Patrick Brusnahan writes on RBIs latest Twitters Top 60 financial institutions
How closely do you watch your bank?
Targeted marketing is the name of the game nowadays. While an institution could pay for advert space on television, it is difficult to know the right people are watching at the right time. One solution is YouTube. With the help of RBIs YouTube Top 40, Patrick Brusnahan looks at banks use of the social media platform
Are banks throwing the branches out with the bathwater?
Financial institutions are constantly under pressure to deliver profits. While long-term strategies could be developed, an easy solution is to cut existing costs. This leads to the shuttering of bricks-and-mortar branches and a reduction in headcounts. But is this the right strategy? Patrick Brusnahan reports
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Does HSBCs selfie pay deserve any selfie stick?
Security often requires adding an action to a persons life. Whether that means remembering a new PIN number or holding onto an additional card reader device, its never seen as natural. However, what if security involved something that certain consumers already did every day?
Why is the UK’s fraud level rising so rapidly?
Security is on the mind of everyone involved in finance, from relationship manager to consumer. Steps are constantly being taken to prevent lapses in security, including fraud. Despite these precautions, fraud continues to rise in certain areas with an 18% rise in the UK in just one year. Patrick Brusnahan investigates
Who needs cash? Not Scandinavia
While a cashless society is often brought up in thinkpieces and discussions worldwide, there is only one region taking the initiative with this movement. Scandinavia is closest to truly being cashless, but how is the market shaping up? Patrick Brusnahan writes on this region with help from Timetrics research
In Touching distance of success
A bank without branches would be considered unusual twenty years ago. Now, with increasing pressures on margins and developments in digital technology, it seems ridiculous to ignore digital-only options. One of the latest digital-only offerings is Russia-based Touch Bank. Having recently celebrated its first birthday, Patrick Brusnahan talks with its CEO
Disruption as a force for change
Every week, it seems that there is a new entrant to the banking sector claiming to be disruptive. However, is this really the case? Big banks do not appear to be heading anywhere. New research from PricewaterhouseCoopers (PwC) states that they well might. Patrick Brusnahan reports