All articles by Micha Schwing

Micha Schwing

Visual trends in financial communications

Headlines concerning failing banks, government bailouts and exorbitant bonuses have taken consumer perceptions of the banking sector to a new low Micha Schwing, creative planning manager at Getty Images, argues that brand image is integral to changing the public perception of the battered banking sector. The banking industry has been both the emblem and most visible victim of the recent financial turmoil