All articles by Anthony Tshibangu

Anthony Tshibangu

Banks and Building Societies win the battle for customer loyalty

New research shows that banks and building societies continue to have a strong relationship with customers, specifically concerning loyalty. The research – conducted by global research company Ipsos MORI in partnership with customer interactions specialist, The Logic Group – reveals that worry about the economy remains a top agenda for Britons as half of consumers still feel that it is the most important issue facing Britain. The findings suggest that the two key drivers of customer loyalty are familiarity with the in-store experience as well as value for money, and ease – whether that is apathy or convenience. Over 2,000 adults across Britain took part in the third annual study into customer loyalty, which for the first time included online social listening, web sensing and online discussion groups.