RBI will release a table of the most ‘liked’ banks on Facebook in its next issue – and once again Chase comes out on top with over 4.3m ‘likes’, an increase year-on-year of 51%.
Visa has experienced a massive increase in social media activity and has become the second most popular financial services firm on Facebook with an increase of over 1,200% in their Facebook likes since last year with 4.1m.
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Mastercard soared up the table by 14 places to rank 9th as a result of its active Facebook feed and use of Facebook promotions and giveaways.
Barclays has dropped down two positions from 4th to 6th despite its continued sponsorship of English football’s premier league and a 63% increase in overall likes.
The Turkish banking sector continues to make innovative use of social media and retains two banks in the top ten: Akbank and Garanti.
India’s second largest bank, ICICI posted the largest overall increase in likes (up by over 5,000% year-on-year) and jumped to 12th in the table from a position last year of 72.
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By GlobalDataSome big players continue to languish in the rankings with the US’ largest retail lender, Bank of America ranking number 50 down from 30th last year.
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