Canadian Imperial Bank of Commerce (CIBC) has launched an online hub aimed at offering financial advice and insights to customers in the wake of the coronavirus crisis.
Dubbed ‘Advice for Today’, the online hub will be updated with fresh content throughout the pandemic situation. The platform supplements CIBC’s main Covid-19 advice centre.
The bank said that several of its economists, advisors, and personal and business banking experts have been roped in to contribute to the content made available on the online resource.
The hub will primarily focus on providing market insights such as key information on economic impacts and market activity.
It will offer insights on personal and business finance, and resources that explain recent government changes, what these mean for individuals and businesses, and how to plan for the future.
CIBC added that it will also provide suggestions for couples and families who are shifting to new schedules in the wake of the pandemic.
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By GlobalDataCIBC personal and business banking senior vice president Kathleen Woodard said: “Trusted advice and information are critically important right now in helping our clients make decisions, navigate opportunities and meet financial goals in these uncertain times.
“To support them, Advice for Today brings together insight and advice from across our bank to help Canadians meet their near and long-term priorities.”
CIBC serves 10 million personal banking, business, public sector and institutional clients. It offers a full suite of advice, solutions and services through its digital banking network globally.