DBS Bank has revealed plans to strengthen its presence in India by increasing the number of customer touchpoints.
According to the news agency PTI, the Singapore-based bank aims to increase customer touchpoints, through a combination of branches and kiosks, to 100 in a year.
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Currently, the bank has 70 customer touchpoints in the country.
DBSBank India head of Branch Banking, Wealth Management and Consumer Banking Priyashis Das was quoted by PTI as saying: “Our commitment to India is increasing day by day. Our intention is to set up 100 touch points across 25 cities across India.
“For us Touchpoints are our branches or experience centres. As of now we are looking at 6 to 12 months depending on the location.”
The move follows the launch of the bank’s locally incorporated wholly-owned subsidiary in India.
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By GlobalDataThe launch of a local subsidiary was part of its plans to scale up operations in the country.
In August, DBS announced plans to foray into the Indian credit card market in 2020. The lender aims to have a customer base of five million in the South Asian nation by 2023.
In 2016, DBS Group established a technology hub called DBS Asia Hub 2 in the city of Hyderabad.
The hub, said to be the company’s largest of its kind outside Singapore, employs more than 1,900 software engineers and developers.
Earlier this month, DBS Bank partnered with Exiger to deploy an AI-powered due diligence solution to combat financial crime.
