New York-based B2B2C fintech firm Even Financial has raised $25m through a strategic investment round co-led by Citi Ventures and MassMutual Ventures.
Citi and MassMutual were joined by LendingClub and Even’s existing backers American Express Ventures, Goldman Sachs, Canaan Partners, F-Prime Capital and GreatPoint Ventures in the fundraising.
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The latest investment increases the total capital secured by Even to date to $50m.
MassMutual Ventures senior associate Charles Svirk said: “The investment syndicate represents marquee brands in the financial services industry, which speaks to both Even’s trajectory as a company and its recognition as the leader in API based distribution of financial products.”
Established in 2015, Even works to improve the way financial institutions connect with consumers.
The company connects financial institutions and channel partners through its APIs converting a “consumer touchpoint into an ROI-driven, programmatic acquisition source”. It ensures full compliance throughout the process.
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By GlobalDataWith the new funding, Even plans to scale its platform as well as expand into additional financial services verticals.
The firm also intends to expand the reach of its network of partners using the infusion.
Even founder and CEO Phill Rosen said: “At Even, we believe the future of financial services acquisition is native, programmatic, and highly personalised.
“This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services.”
