Fintech Personetics has partnered with Israel Discount Bank (IDB) to launch Didi, a digital financial assistant that provides IDB customers with personal, timely, and useful information, insight and advice.
Didi is a free service available to all IDB customers through the bank’s mobile application.
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Like most banking digital assistants, Didi can respond to customers’ inquiries related to their account activity. However, research shows that banks can achieve significantly higher engagement levels with their customers by proactively offering personalised insight and guidance.
Constantly analysing individual customer transaction stream, the Personetics Cognitive Banking Brain enables Didi to identify and predict issues and opportunities related to specific transactions, personal spending trends, and savings opportunities. It proactively prompts customers with relevant insights, providing a forward-looking view that helps customers manage and control their finances.
Pre-built insights shorten time-to-market
In addition to advanced AI capabilities, the Personetics solution includes hundreds of pre-built insights tested and proven by leading banks around the globe, enabling IDB to meet a very aggressive deployment timeline. The bank can modify these insights and add new ones to retain complete control over the information presented to customers. In the future, Discount Bank plans to use Didi to offer personalised advice for investment and loan decisions.
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By GlobalData“We strive to meet the needs of customers today by making banking easier, smarter, and personalised,” said Ziv Biron, Head of Strategy, Planning & Finance division at Discount Bank.
Levi Halevi, Head of Technologies & Operations division at Discount Bank, added:
“Proactively providing insight and advice, Didi is always one step ahead, empowering customers to be more efficient and effective in managing their money.
We take pride in being a leader in adopting new technology and collaborating with innovative fintech players to make solutions such as Didi available to our customers.”
