Philadelphia-based media agency Shooters has
teamed up with Sovereign Bank’s in-house creative agency, 601, to
produce a TV ad creative for the US-based retail banking subsidiary
of Santander.
The ad depicts a wall made entirely of puzzle
pieces; actors pull, push, raise or compress missing puzzle pieces
into place on the wall, in an attempt to illustrate how Sovereign
Bank can customise personal banking needs to fit a customer’s
financial picture.
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“The staff at Shooters was very professional,
especially with their attention to detail,” said Christine
Pembroke, Sovereign senior vice-president of marketing services and
director of 601.
“There was a carefully concerted effort to
bring all the elements together in preproduction and production,”
said Cris Andrei, Shooters executive producer.
Sovereign operates a branch network of 720
outlets and 2,331 ATMs in the north east of the US.
Sovereign’s attributable profit in the third
quarter of 2010 was $157 million, 18.6% more than in the second
quarter. This was the fourth consecutive quarter of profits and
consolidated the break even reached in the last quarter of 2009.
The profit for the first nine months was $384 million.
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