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8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

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8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

PARKROYAL on Pickering, Singaopre | 16 March 2017


Defining the Future of Retail Banking


Now in its 8th year, the Retail Banker International Asia (RBI) Trailblazer Summit & Awards is the premier conference produced for and attended by senior executives from retail banking and consumer finance organisations in Asia.

This summit asks important questions about the future of Retail Banking in the face of a dramatically changing landscape – regulatory updates, new market players, consumer behavior and the digitisation of banking. Speakers, participants and partners examine the key industry trends and discuss and find practical solutions to the most pressing industry questions.

The combined day summit and awards dinner provides the opportunity for you to network with other like-minded professionals, meet potential new business partners, and hone your own institution's strategy and competitive positioning.


About Us – Retail Banker International


First published in 1980, Retail Banker International (RBI) is the only truly global publication solely focused on analysis of the retail banking sector. RBI's briefing services provide must-have content ranging from daily news and updates to in-depth insights and retail banking analysis in critical areas including: product innovation, marketing strategies, multichannel distribution and competitor analysis. RBI expert journalists and analysts track retail banking KPI's enabling users of its briefing services to benchmark bank performance over time against more than 100 banking and macroeconomic metrics. RBI in-house analysis is backed up by an independent editorial board of internationally renowned retail bankers, academics and consultants providing ongoing advice and comment.


    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner

8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017





Now in its 8th year, the Retail Banker International (RBI) Asia Trailblazer Summit & Awards is the premier conference produced for and attended by senior executives from retail banking and consumer finance organisations in Asia.

The combined Summit and Awards dinner provides the opportunity for you to network with other like-minded professionals, meet potential new business partners and hone your own institution's strategy and competitive positioning.

The RBI Asia Trailblazer Summit & Awards will welcome senior attendees from domestic and foreign financial institutions in Asia-Pacific, covering all business lines and functional areas relevant to the retail banking space. The awards gala would recognize the most-accomplished institutions and individuals who over the past 12 months have contributed significant progress in strengthening their retail banking propositions.

    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner

8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

PARKROYAL on Pickering, Singaopre

PARKROYAL on Pickering, a PARKROYAL Collection hotel is located at the gateway to Singapore’s Central Business District, surrounded by prominent landmarks such as Chinatown and the Singapore River.

    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner

8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

Lead Technology Partner

Tagit is an award-winning digital banking solution provider and trust
worth partner to some of the world’s largest banks
(UOB,OCBC, Bank Danamon, Maybank, RHB, Citibank, PNB, RBC, Axis), and
enterprises across the globe. Tagit’s mobility platform, Mobeix, has been
marked as a Leader in the 2015 Forrester Wave: Mobile Banking Solutions report
and has been cited for its "rich support of mobile touchpoints...support
for integration and security… [and well-articulated] product strategies and
particularly planned enhancements”. We pride ourselves in delivering industry
recognized business innovation and creative user experience with our clients’
Award Winning Apps.

Showcase Partner & Exhibitor

FinIQ is a packaged software product company headquartered in Singapore and branches in India, Hong Kong, Malaysia, Australia, Taiwan, Thailand and the UK.



 



While most financial market applications are built for traders, FinIQ is one of its kind platform that is designed to be a sales platform with support for fully configured financial products. Having established itself in the market-linked OTC and investment products, to make its offerings more holistic,
FinIQ further added fixed income bonds, deposits, retail and commercial FX, cash equity and mutual funds. Today we take pride in being one of the only live end-to-end multi-asset platforms that reach retail bankers, traders, operations and very soon the end-clients.



 



We are a production-proven platform, having worked with 30 banking groups and over 80 of their banking units since we first went live in 2003. We connect seamlessly with core banking, treasury risk, accounting, client master, login security, e-commerce, regulatory, data warehousing and other systems to give an integrated platform.

Table Host

Standard Chartered Bank Korea (SCBK) is a member of a leading
international banking group, Standard Chartered, which operates in some of the
world's most dynamic markets with its 160-year history. More than 90 percent of
income and profits are derived from Asia, Africa and the Middle East.




Standard Chartered is the largest foreign investor in Korea’s
financial services industry. With the principle of ‘Customer First’, SCBK leverages
its global network to provide a bridge to Korean corporate clients advancing
overseas, while offering innovative products and unique services to retail
customers. SCBK strives for establishing the position as Korea’s best
international bank.






SCBK has led innovation in banking industry with its introduction of award-winning
Mobility Platform, an end-to-end wireless workbench solution in 2014, and pioneering
cashless light branch models in 2015. SCBK is committed to its business in
Korea with a strong sense of sustainability, high standards of corporate
governance, social responsibility, environmental protection and employee
diversity.

Event Partner

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance
Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic,
integrated financial services group offering banking and financial solutions
through its consumer banking, SME banking, corporate and commercial banking,
Islamic banking, investment banking and stockbroking businesses. The Group
provides easy access to its broad base of customers throughout the country via
multi-pronged delivery channels which include retail branches, Privilege
Banking Centres, Islamic Banking Centres, Business Centres, and Investment Bank
branches located nationwide, as well as mobile and Internet banking.



For more information, please visit: www.alliancebank.com.my

Siam Commercial Bank PCL is one of Thailand’s
leading universal banks. Established by Royal Charter in
1906 as the first Thai bank, SCB has the highest market capitalization among
Thai financial institutions as of the end of December 2016 (Baht
518 billion). Its network of branches and service points
offers nationwide coverage (1,170 branches, 109 foreign
exchange kiosks, and 9,745 ATM machines) providing
services that meet the demands of all customer groups, including corporate, SME
and retail customers, with total assets of Baht 2,913 billion. More
information is available from the website
www.scb.co.th.

8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

Eligible institutions for the 8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017 include:

2017 Retail Banker International Asia Trailblazer Awards

Retail Banker International has been in existence for over 36 years and has established itself as a leading provider of global news and analysis in the retail banking sector.

 

Now in their 8th year, the Retail Banker International (RBI) Asia Trailblazer Awards are regional awards that commend outstanding financial institutions with innovative and superior service standards. We wish to recognize those banks that bring excellence in product development, service delivery and process improvement.

 

Winners are selected not only for innovative ideas; the big picture of how this innovation fits into the overall vision of the organization, profitability of the business line, market leadership, operational efficiency, and customer experience are also taken into consideration.

 

With the encouraging response on the individual “Trailblazer of the Year award from last year, we continue to invite participating banks to nominate suitable individuals in the organization who deserve praise on their leadership in scaling the growth and sustainability of the bank. The judges will consider all bank nominations, but will also look out for other deserving candidates.

 

The judges will make their decisions on the award winners based on information presented in submission pack and executive interviews, and will also consider corroborated facts by peers and industry experts.


The 2017 Retail Banker International Asia Trailblazer Awards is already closed. The winners will be announced and celebrated at a gala dinner event to be held in Singapore on 16 March 2017.



2017 Retail Banker International (RBI) Asia Trailblazer Awards Categories

 

The 2017 RBI Asia Trailblazer Awards’ 33 award titles have been created to identify industry leaders and trailblazers that are setting new standards in retail banking for their respective organizations and client markets.

 

The 2017 RBI Asia Trailblazer Awards categories and titles are:

 

Product and Service Awards

Excellence in Mass Affluent Banking

(Investable assets of US$100,000 – US$ 500,000)

Excellence in Service Innovation

Excellence in SME Banking

Best Initiative in Financial Inclusion

Best Mortgage Offering

Best Loan Offering

Best Bancassurance Product

Outstanding Investment services – Retail Clients

Best Card Offering

 

Process and Strategy Awards

Excellence in Loan Origination

Excellence in Collection and Debt Management

Excellence in Client On-Boarding and Communication

Excellence in Business Model Innovation

Dynamic Third-Party Partnerships

Excellence in Customer Centricity

 

Marketing and Communication Awards

Best Social Media Marketing Campaign

Best Digital Marketing Campaign

Excellence in Internal Communications

Excellence in Social Media – Customer Relations and Brand Engagement

Best New Product, Service or Innovation Launch

Best marketing Campaign – Overall

 

Channel Awards

Most Innovative Branch Offering

Innovation in Service Delivery – ATM

Excellence in Internet Banking – Overall

Excellence in Internet Banking – Cross-Border

Excellence in Mobile Banking – Overall

Excellence in Mobile Banking – Customisation

Excellence in Multi-Channel Integration

 

People Awards

Best Graduate Employment Scheme – Retail Banking

Best Staff Training and Development Programme

Best Bank in Community Outreach Initiative

 

Trailblazer Awards

Trailblazer of the Year – Institution

Trailblazer of the Year – Individual

Retail Banker International (RBI) Asia Trailblazer 2017 – Citations on Winners

(Please attribute the following quotes to Douglas Blakey, Editor, Retail Banker International)

 

Product and Service Awards

 

Excellence in Mass Affluent Banking: KASIKORN BANK

KASIKORNBANK (KBank) is the first commercial bank in Thailand to focus on customers with deposits and assets under management (AUM) ranging from THB2m to THB50m and segment them into mass affluent and affluent segments. The premium service for mass affluent customers is called “The Premier” while for Affluent customers it is dubbed “The Wisdom”. By optimising its segmentation and customer-centric wealth advisory models, KBank has grown customer numbers by 12% and 8% in the mass affluent and affluent segments respectively against market sector growth of 7% and 0.4%.

 

Excellence in Service Innovation: CITIBANK BERHAD

The August 2016 launch of Voice Biometrics reinforces Citi’s reputation for trailblazing the latest in digital innovation.

Citi Malaysia has successfully enhanced the customer experience offering clients a seamless verification process enabling customers to do away with PIN numbers and personal verification questions. Time spent on customer verification has been cut by a whopping 77% while customer number grew by an impressive 66,000 numbers in the 3 months following the launch.

 

Excellence in SME Banking: MAYBANK

Maybank has kicked off a five year business plan (2016 – 2020) to entrench its position as the number 1 SME Bank in Malaysia, with a focus on 5 key areas: speed and relationship, digital banking, customer centricity, productivity and efficiency and group synergy and strategic third party collaboration. In the first 3 months ended October, 2016, the bank opened more than 6,000 new SME First Accounts reflecting positive response for the product with penetration rates rising to 70%. Maybank has also successfully increased its already class-leading cross-sell ratios. In the first 9 months of 2016 the bank enjoyed phenomenal success in deepening its digital engagement rates with the number of active company users for its online and mobile channels growing by 24%.

 

Best Initiative in Financial Inclusion: CITIBANK BERHAD

In the past 12 months, Citi Malaysia has enhanced its reputation as a leader in financial inclusion. Building on the success of its existing longstanding programmes, such as promoting a pre-school financial literacy curriculum, Citi has built a stakeholder map of financial education covering core sectors of the community, namely preschoolers, education experts, consumer and financial industry associations to support the financial education agenda in both urban and rural areas.Other 2016 successes include the Citi-UPM Financial Empowerment Programme for Mature Women and further expansion of the Money & Me' Youth Financial Empowerment Programme, a partnership between the Citi Foundation and The Edge Education Foundation.

 

Best Mortgage Offering: BANK OF AYUDHA

Bank of Ayudha impressed the judges with its transformational mortgage business plan encompassing a review of sales, marketing, product innovation, pricing and enhanced customer service. Mortgage volume has increased significantly, notwithstanding the competitive local market, boosting the bank’s mortgage market share to around 11%, almost double its market share as recently as 2014.

 

Best Loan Offering: RCBC BANKARD

RCBC Bankard has effectively re-packaged what a credit card can do through a unique and innovative cash loan product, YOUR CASH! With the launch of the product, a first in the local market, RCBC Bankard has deepened customer relationships with existing cardholders by strengthening their spending power and enhancing cardholder benefits. In the first 11 months following the launch of YOUR CASH, the bank has enjoyed sales success for the new service almost 50% ahead of its internal business plan.

 

Best Banassurance Product: BANK MUAMALAT

The judges were impressed with the bank’s M-Tiara Golden Age initiative: a unique Family Takaful plan designed exclusively to provide protection to individuals above the age of 50 without any medical underwriting. This product, the first ever in Bancatakaful industry was created in collaboration with the bank’s preferred Takaful partner, Great Eastern Takaful Berhad, to address the serious lack of basic protection services without burdening medical examinations to senior citizens above the age of 50.

 

Outstanding Investment Services – Retail Clients: CITIBANK SINGAPORE

To address the gap between existing wealth management tools and customers’ needs, Citibank Singapore launched a first-of-its-kind digital service: Total Wealth Advisor (TWA) - a goals-based planning tool that allows customers to set and monitor their financial goals against the performance of the products they have acquired. Once the financial goals are agreed with the bank’s relationship manager, customers are able to track them on-the-go and have ready access to their financial goals and portfolio status through Citibank Online, Citi Mobile and tablet banking. Customer feedback has been extremely positive with resultant significant increases in deposit growth and sales of bancassurance products.

 

Best Card Offering: STANDARD CHARTERED BANK SINGAPORE

Standard Chartered has successfully relaunched its Visa Infinite Credit Card to deepen its connection to existing affluent customers and provide a platform for the bank to grow its new to bank High Value Segment (HVS) customers. By engaging selected partners and offering enhanced cardholder benefits the relaunced Infinite Visa Card smashed customer acquisition targets with 50% of new cardholders new customer wins for StanChart. The bank achieved double digit year-on-year growth in the first two months of the card’s launch versus single digit growth in the previous 12 months.




PROCESS AND STRATEGY

 

Excellence in Loan Origination: ANZ

ANZ’s Decision management team and Credit card and Personal lending business (CCPL) teams have successfully worked together to develop a centralised customer segmentation strategy operating throughout the bank’s marketing and sales operations. Unique elements of ANZ’s customer lead segmentation and risk revenue tagging for loan origination includes: flexible design of segmentation to cater for marketing requirement changes, and multi-direction information flows for campaign tracking and service enhancement. The successful initiative has helped the bank to increase online sales by 50% in the past year.

 

Excellence in Client On-Boarding and Communication: DBS BANK

DBS is the first bank in Singapore to create a paperless, fully automated single interface for products and services applications, accessible across multiple channels, providing customers with a simple and consistent digital experience.

DBS is also the first in Singapore to allow new customers to open an account entirely online. DBS’ trailblazing innovation enables its customers to embrace the latest in digital technology while its focus on personalisation and enhanced security has improved the customer experience and boosted digital penetration rates.

 

Excellence in Business Model Innovation: BANK BTPN

BTPN’s ‘Jenius’ innovation, launched in August 2016 is described by the bank as “banking reinvented”

Jenius is the first-of-its-kind digital bank in Indonesia and offers a number of first-to-market innovations in the local market, including: semi-remote account opening, split bill payments, fingerprint identification and personal financial management tools. The market response since launch has been outstanding with more than 50,000 new customers gained in the first two months following the launch.

 

Dynamic 3rd Party Partnership: DBS BANK

The judges were impressed by the successful roll out of DBS TechMatch, an initiative to help SMEs find technologies to support their business growth. The project is led by DBS’ BusinessClass unit, and supported by Infocomm Investments Pte Ltd (IIPL) and IPI Singapore and is a market first helping SMEs get connected with other BusinessClass members or advisors to answer their business challenges - or IPI for specific technology requirements. Since its launch in August 2016, DBS has received 55 applications for DBS TechMatch initiatives.

 

Excellence in Customer Centricity: AXIS BANK

Axis Bank successfully partnered with Tagit to launch its upgraded Axis 3.1 Mobile App to provide the most relevant solution for India’s growing mobile-savvy consumers. The enhancements provide customers with innovative features such as: augmented reality enabling customers to locate nearby deals, ATMs and branches with the use of mobile camera; view account balances without the need to login and also provides a simple-to-navigate user experience such as enabling customers to open fixed and recurring deposits on-the-go. The success of the upgraded app is seen in the dramatic increase in customer uptake and the number of transactions at the bank and value of the transactions.




MARKETING AND COMMUNICATION


Best Social Media Marketing Campaign: KASIKORN BANK

Tapping into Thais love for travelling and changing consumer behaviour, KBank launched two major campaigns in 2016; the Happiness Centre Campaign and Route to Iceland Campaign. The Happiness Centre Campaign ran from January through March, offering six months interest-free instalment payments on all expenditures made via KBank’s credit card. The Route to Iceland Campaign ran from August until November and offered monthly draws for travel accessories and a trip to Iceland to view the Aurora Borealis. Understanding the shift in consumer behaviour and lifestyle, KBank dedicated more than half of its marketing budgets for both campaigns to social media and online channels.

More than 24,000 K-Credit Cardholders participated in the Happiness Centre Campaign with a total spending of THB2.8bn, a year-on-year increase of 111%. The Route to Iceland Campaign engaged 44,000 registered cardholders and boosted growth in card expenditures by 33% y-o-y.

 

Best Digital Marketing Campaign: CITIBANK BERHAD

Citi Malaysia’s “Live Smarter with Citi” campaign educates customers how to live smarter by using Citi credit cards for their everyday necessities. Citi Malaysia integrated trending video ideas on Facebook such as “LifeHacks” into the campaign proposition and built a contest around it, targeting the growing digitally savvy segment of consumers.

Consumers were invited to participate in a “LifeHacks” contest via Facebook by submitting videos of their own live smarter tips and 4 winners were selected to enter a Grand Finale Shopping Spree contest.

The marketing campaign was a trailblazing success with more than 1 million video views within the first 3 weeks of the launch of the contest and a significant 31% increase in Citi’s overall cards preference score.

During the campaign, Citi Malaysia’s Facebook page also enjoyed soaring fan growth and a significant rise in engagement rates.

 

Excellence in Internal Communications: ANZ

The judges were impressed with the bank’s integrated internal communications channel bringing relevant marketing and service related activities together. As a result of the bank’s initiatives, it has successfully reduced marketing spend while other key metrics have improved significantly with a double digit decrease in customer attrition rates and  a notable rise in the bank’s cross-sell ratio.

 

Excellence in Social Media – Customer Relations and Brand Engagement: DBS BANK

The judges were impressed by the comprehensive social media strategy of DBS including its phenomenal ‘Live more, bank less’ campaign.  It has helped DBS attract a whopping 11.3 million YouTube hits, 737,000 fans on Facebook, 24,000 followers on Twitter, 8,000 followers on Instagram and 187,412 followers on LinkedIn for its official pages in Singapore alone. The bank’s ThankYouDBS and #ThankYouPOSB and #DBSsparks campaigns have been hugely successful while social media has also been used creatively to boost Facebook Chat Banking with virtual assistance and the launch of Digibank in India.

 

Best New Product, Service or Innovation Launch: SIAM COMMERCIAL BANK

SCB is recognised for a number of innovative launches including:  “deposit with love” a saving product bundled with Personal Accident Insurance and “Insurance with love” – a life insurance product for unexpected events to provide families with financial stability. To target the family segment of the market, the bank’s product and social media teams developed a trailblazing marketing initiative – a photo contest campaign “Kid Smile Photo Contest” in order to gain new potential leads. Results were phenomenal with 1.7 million engagements and 400,000 registered users. 


Best Marketing Campaign, Overall: CITIBANK BERHAD

To better engage with its customers and reach its target audience via digital marketing such as mobile ads, EDMs and YouTube, Citi crafted an engaging and interactive ‘Wine and Dine’ campaign in 2016.

The results have been outstanding and immediate including an increase of 25% in merchant outlets’ participation within two months from the launch date. In addition, transaction count increased by 15% while the bank’s EDM open rates and mobile advertisement engagement rates have been sector beating.


CHANNEL


Most Innovative Branch Offering: STANDARD CHARTERED BANK KOREA

Everyday banking with Bank shops and bank desks – a staff-assisted digital operating model that can enhance customer interaction, and significantly improve the frontline staff experience – have proven to be an outstanding success for the bank. The light branch format, offering banking services and products at retail locations where customers frequently visit such as department stores and supermarkets, have maximised the benefits of the mobile platform in the branch network and completely digitised frontline sales staff. By every metric - increased revenue, lending and deposit growth –net customer growth and customer satisfaction levels – the project has exceeded the bank’s targets and significantly outperformed the local market.

 

Innovation in Service Delivery, ATM: UNITED OVERSEAS BANK SINGAPORE

The introduction of instant credit card issuance and contactless ATMs marks a significant step in UOB’s journey as a leader in contactless banking solutions. Understanding current consumer behaviour and the increasing importance of smartphones, UOB Singapore launched “UOB Mighty” – an app for everything. UOB integrated cardless ATM withdrawal with Mighty Pay/Apple Pay into the app. UOB is the first bank in Southeast Asia to rollout NFC-enabled contactless ATMs, enabling its customers to withdraw cash simply with the tap of their smartphones, key in the ATM Pin, selecting the amount, get the cash and receive a notification in Apple Pay or Mighty Pay on the transaction.

 

Excellence in Internet Banking, Overall: CTBC BANK

CTBC impressed the judges with its enhanced online channel featuring sector leading bill pay and its use of Popmoney. In the mortgage sector in particular, CTBC has won market share gains in an increasingly competitive market as a result of its online mortgage offering, which was boosted by significant improvements in on-boarding and an optimisation of the customer experience.

 

Excellence in Internet Banking, Cross-Border: DBS BANK

DBS has transformed its online offering with iBanking SPARK. It has improved the usability and functionality of its internet banking, and achieved three key goals: creating a fuss-free one-stop online service, offered customers increased personalisation and assisted customers to find the most relevant financial services through intelligent advertising. In the process, DBS has not only boosted its already sector leading digital engagement rates, it has also enjoyed a significant reduction in operational costs.

 

Excellence in Mobile Banking, Overall: UNITED OVERSEAS BANK SINGAPORE

UOB is the first bank in Singapore to enable customers to use their mobile phone as their security token.

UOB’s Mighty Secure offering provides customers with the necessary additional layer of security traditionally provided by physical tokens for conducting certain banking transactions. These include adding new payees for fund transfers or credit card bill payments. UOB Mighty Secure also allows customers to perform such transactions without having to toggle between two devices just to complete one function. In the last year, UOB has enjoyed an increase in the numbers of its regular m-banking customers, over 40%.

 

Excellence in Mobile Banking, Customization: UNITED OVERSEAS BANK SINGAPORE

UOB Mighty was designed with the customer in mind is a mobile banking app that is simple, secure, useful and reflects the efforts of a bank built on the timeless values characterised by their slogan, “Right by You”. New enhancements include gamification aspects, an increased breadth of banking functionalities, performing second factor authentication and card-less ATM withdrawal.


Excellence in Multi-Channel Integration: CITI SINGAPORE

Citi’s comprehensive multi-channel strategy has included a wide range of trailblazing and innovative initiatives, including: Citi Pay: its proprietary global digital wallet providing card holders with a simple and fast option for their payment needs and Voice Biometrics Authentication: the first bank in Singapore to launch voice biometrics authentication for all consumer banking customers in the new Citi Mobile App. In the last year it has also unveiled its 11th Smart banking branch in Singapore, showcasing the latest in technology designed to appeal to the crucial mass affluent segment.




PEOPLE AWARDS


Best Graduate Employment Scheme, Retail Banking: ALLIANCE BANK

Alliance Bank has enhanced its already hugely successful graduate programme to engage and recruit the right talent.

Its comprehensive graduate programme continues to set the standard for best practice in graduate selection and professional development, helping to build a core team of well-rounded future bankers and leaders for the bank.

 

Best Staff Training and Development Programme: MAYBANK

Maybank sets the standard in the region for personal and professional development and training. Its graduates training programme attracts outstanding graduates from a wide range of academic backgrounds while its ongoing staff development and mentoring programmes are world class.

 

Best in Community Outreach Initiative: E.SUN BANK

E.SUN Bank is the first bank in Taiwan to target customers who are doctors, recognising that this market segment work long hours that prevent them from finding time to manage their own wealth. The bank-customer relationship has been elevated to partnership with both parties (ESUN Bank and doctors) contributing their expertise and giving back to society. For example: doctors often wish to give back to society; E.SUN Bank provides an annual sponsorship and volunteers to support volunteer clinics in remote or overseas regions. E.SUN Bank has become the bank of choice for doctors, with a growth rate of 535% since 2009 and achieving a market share target of 52.4%. The average number of products in their portfolio is 2.47 and growing at a double digit annual rate.




TRAILBLAZER AWARDS


Trailblazer of the Year, Individual: ANDREW CHIA, STANDARD CHARTERED BANK SINGAPORE

Andrew Chia was appointed Head, Retail Banking, Singapore in October 2015. He previously served as Global Head of Managed Investments, Group Wealth Management, and prior to that was Head of Retail Clients, Standard Chartered Bank (until June 2015). Under his leadership, the bank grew its market share and reported an increase in 14% in profits last year despite a challenging macro picture;  the bank invested in people with frontline retail headcount by 20%; the bank has also invested heavily in technology especially its digital capabilities with spend up 33%. Highlights included higher deposit income in retail banking while total loan impairment fell by 60%.

 

Trailblazer of the Year, Institution: DBS BANK

Innovation is a key core to the DNA of DBS. The bank has blazed a trail in terms of its digital transformation strategy, recognising that digital is not a threat to the banking sector but a tool of cooperation to innovate products and services. Five awards tonight for DBS reflect another hugely successful year for the bank in key areas such as its channel strategy, creative use of social media, product innovation and investment in biometrics. DBS has successfully recognised that innovation is all about culture and behaviour; senior executives have been exposed to a startup mentality; it has launched Digibank in India and is a world leader in the use of artificial intelligence. Nor is there any hint of the bank’s slowing down-we are not yet 3 months into 2017 and already this year there is news of DBS’ planned mobile banking launch for the Indonesian market as a way to further digitalise the banks’ operations and utilise digital innovation to its advantage.

Retail Banker International (RBI) would like to congratulate all the winners of the 8th RBI Asia Trailblazer Awards 2017!


PRODUCTS AND SERVICES:

 

Excellence in Mass Affluent Banking:

WINNER: KASIKORN BANK

 

Excellence in Service Innovation:

WINNER: CITIBANK BERHAD

Highly commended: GOVERNMENT SAVINGS BANK

Highly commended: MAYBANK

 

Excellence in SME Banking:

WINNER: MAYBANK

Highly commended: DBS BANK

Highly commended: RHB BANK BERHAD

 

Best Initiative in Financial Inclusion:

WINNER: CITIBANK BERHAD

Highly commended: MAYBANK

 

Best Mortgage Offering:

WINNER: BANK OF AYUDHYA

Highly commended: E.SUN BANK

 

Best Loan Offering:

WINNER: RCBC BANKARD

Highly commended: E.SUN BANK

 

Best Bancassurance Product:

WINNER: BANK MUAMALAT

 

Outstanding Investment Services – Retail Clients:

WINNER: CITIBANK SINGAPORE

Highly commended: STANDARD CHARTERED BANK CHINA

 

Best Card Offering:

WINNER: STANDARD CHARTERED BANK SINGAPORE

Highly commended: RCBC BANKARD

Highly commended: SECURITY BANK




Process and Strategy Awards:

 

Excellence in Loan Origination:

WINNER: ANZ

Highly commended: DBS BANK

Highly commended: CTBC BANK


Excellence in Client On-Boarding and Communication:

WINNER: DBS BANK

Highly commended: AXIS BANK

Highly commended: SECURITY BANK


Excellence in Business Model Innovation:

WINNER: BANK BTPN

Highly commended: ALLIANCE BANK


Dynamic 3rd Party Partnership:

WINNER: DBS BANK

Highly commended: STANDARD CHARTERED BANK KOREA

 

Excellence in Customer Centricity:

WINNER: AXIS BANK

Highly commended: DBS BANK

Highly commended: CTBC BANK



 

MARKETING AND COMMUNICATION

 

Best Social Media Marketing Campaign:

WINNER: KASIKORN BANK

Highly commended: SIAM COMMERCIAL BANK

Highly commended: MAYBANK

 

Best Digital Marketing Campaign:

WINNER: CITIBANK BERHAD

Highly commended: BANK DANAMON

 

Excellence in Internal Communications:

WINNER: ANZ

Highly commended: CITI SINGAPORE


Excellence in Social Media – Customer Relations and Brand Engagement:

WINNER: DBS BANK

Highly commended: SIAM COMMERCIAL BANK

 

Best New Product, Service or Innovation Launch:

WINNER: SIAM COMMERCIAL BANK

Highly commended: AXIS BANK

Highly commended: BANK ISLAM MALAYSIA


Best Marketing Campaign - Overall:

WINNER: CITIBANK BERHAD

Highly commended: MAYBANK

Highly commended: BANK DANAMON INDONESIA




CHANNEL

Most Innovative Branch Offering:            

WINNER: STANDARD CHARTERED BANK KOREA

Highly commended: E.SUN BANK

 

Innovation in Service Delivery – ATM:                                                            

WINNER: UOB SINGAPORE

Highly commended: CTBC BANK

 

Excellence in Internet Banking - Overall:

WINNER: CTBC BANK

Highly commended: STANDARD CHARTERED BANK SINGAPORE

 

Excellence in Internet Banking – Cross Border:

WINNER: DBS BANK

 

Excellence in Mobile Banking - Overall:

WINNER: UNITED OVERSEAS BANK SINGAPORE

Highly commended: DBS BANK

Highly commended: PANIN BANK

 

Excellence in Mobile Banking – Customization:

WINNER: UNITED OVERSEAS BANK SINGAPORE

Highly commended: BANK BTPN

 

Excellence in Multi-Channel Integration:

WINNER: CITI SINGAPORE

Highly commended: DBS BANK




PEOPLE AWARDS


Best Graduate Employment Scheme – Retail Banking:

WINNER: ALLIANCE BANK

Highly commended: E.SUN BANK

 

Best Staff Training & Development Programme:

WINNER: MAYBANK

 

Best Bank in Community Outreach Initiative:

WINNER: E.SUN BANK

Highly commended: CITIBANK BERHAD

 


 

TRAILBLAZER AWARDS 2017


Trailblazer of the Year for 2017 (Individual):

ANDREW CHIA, STANDARD CHARTERED BANK SINGAPORE

 

Trailblazer of the Year for 2016 (Institution):

DBS BANK

    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner

8th Annual Retail Banker International Asia Trailblazer Summit & Awards 2017

Retail Banker International Asia (RBI) Trailblazer Summit & Awards is the premier conference produced for and attended by senior executives from retail banking and consumer finance organisations in Asia. The combined day summit and awards dinner provides the opportunity for you to network with other like-minded professionals, meet potential new business partners, and hone your own institution's strategy and competitive positioning. This year's theme is "Defining the Future of Retail Banking".

Request for the agenda now to learn more. 



    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner

To register for this event or for more information, please contact:

  • To register for this event or for more information, please contact:


    Delegate Registration


    Rozaini Salleh
    Business Development Manager (Asia-Pacific)
    Phone: +65.6411-2185
    Email: Rozaini.Salleh@sg.timetric.com



    Speaking Opportunities


    Nurul Fitriyana

    Conference Producer

    Phone: +65.6411-2191

    Email: Nurul.Fitriyana@sg.timetric.com



    Sponsorship Enquiries


    The Sponsorship Team

    Phone: +65.6383-4688

    Email: events@sg.timetric.com


    RBI Asia Trailblazer Awards


    You may send your awards submissions and enquires to awards@sg.timetric.com

    Event Sponsors

  • Lead Technology Partner
  • Showcase Partner & Exhibitor
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Table Host
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
  • Event Partner
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