Travelers has been granted a patent for a system that allows for the customization and insertion of interactive widgets into email messages. The widgets provide recipients with interactive services based on user selections and can trigger subsequent interactions with applications or services. The system aims to enhance the recipient’s experience and engagement with the email message. GlobalData’s report on Travelers gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Travelers, digital lending was a key innovation area identified from patents. Travelers's grant share as of June 2023 was 1%. Grant share is based on the ratio of number of grants to total number of patents.

Customizable widget for interactive services in email messages

Source: United States Patent and Trademark Office (USPTO). Credit: The Travelers Companies Inc

A recently granted patent (Publication Number: US11671390B2) describes a system for customizing and inserting interactive widgets into email messages. The system includes a processing device and a memory device that stores instructions for executing various functions.

The system receives a widget insertion request associated with an email message and generates a widget suggestion based on the role defined in the profile of the user editing the email message and/or the role defined in the profile of the recipient. The widget suggestion is then outputted to a user interface for editing the email message. The system allows for customizing the options of the widget based on user selections. Once customized, the widget is inserted into the body of the email message.

The inserted widget provides interactive services to the recipient of the email message, triggering subsequent interactions between the recipient system and an application or service through a network. The widget passes data from the widget to the application or service without requiring direct input from the recipient. Finally, the email message with the widget is sent to the recipient, allowing them to interact with the widget upon receiving the email message.

The system also includes features such as the ability for the widget to interface with a web application using a unique link to capture responses from the recipient. It can combine static and dynamic user interface elements, including videos, and open web pages to present questions to the recipient and capture their responses. The system can also launch a chatbot that interfaces with a transcription service to capture interactions between the recipient and the chatbot.

Additionally, the system includes features for creating generation and response records of the widget, scheduling follow-up actions based on recipient responses, and storing these records in a data storage system. It can also track recipient interactions with the widget, classify the results, compare them to success thresholds, and modify widget suggestion models based on performance targets.

The system utilizes sender and recipient identifiers in the email message header to determine the roles and access constraints of the user and recipient.

Overall, this patented system enables the customization and insertion of interactive widgets into email messages, providing recipients with a dynamic and engaging experience.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.